SEO foundations
Page purpose, titles, headings, internal links, crawl and indexing checks, and service pages built around real search intent.
MANSFIELD, OHIO · SERVING BUSINESSES ACROSS THE U.S.
Better content starts with someone who gets your business.
I'm Logan. I help service businesses make their websites clearer, more useful, and easier to find in search and AI-powered answers. You work with me directly, from the first audit to the next page we improve.
15+ years across websites, client support, training, and content. No outside VAs. No content factory.
Mansfield, Ohio
Search has changed. The basics still matter: a site people can use, accurate information, and answers worth reading.
WHAT I DO
Practical search and content work
Every recommendation starts with your customers, your services, and what each page needs to do.
AEO and GEO
Useful answers and accurate business details, built on strong SEO and relevant schema. This makes your content easier to understand across search and AI systems. No one can guarantee an AI citation or recommendation.
Local content
Service-area and location pages that add specific value instead of repeating a template with a new city name.
Ongoing improvement
Connected new pages, related blog posts, and FAQs that help customers move from a broad search to a confident next step. Monthly reviews guide what we build next.
YOUR INDUSTRY. YOUR SERVICE AREA.
Help the right people find you.
Real estate, law, insurance, healthcare, sales, and local services each have different questions to answer. I build around your actual work and the places you serve, so visitors can find useful information and a clear next step.
See how I build the foundation →
MY EXPERIENCE
I've done the work behind the advice.
My background spans client websites, technical support, SaaS education, and content strategy. That mix matters when a plan has to work on a real site.
15+years across websites, support, training, and content
2,200+websites supported across my career
3,000+CRM and digital marketing users trained
LOCAL CONTENT FOUNDATION
Calgary: city to community
I helped organize a real estate site from a broad Calgary search page into area hubs and community pages. Live listings sat alongside local context, buyer questions, useful links, and a clear way to reach the agent.
This describes the structure, not a ranking or traffic claim.CLIENT EDUCATION
Making complex products usable
I built a company's first Help Center, knowledge base, and learning system, then led training for thousands of CRM and digital marketing users. Clear explanations have been part of my work for years.
CHOOSE YOUR STARTING POINT
A clear snapshot, a steady build, or a custom plan.
I often recommend the audit and content package together: one shows where you stand, and the other builds the pages that move you forward. If your site is new or thin on content, starting with content may make more sense.
ONE TIME · KNOW WHERE YOU STAND
SEO + AEO site audit
$350
For the business owner asking, “Where are we now, and what should we fix first?” I review your current site, search basics, content gaps, local relevance, and the clarity of your answers.
- Prioritized findings in plain language
- Specific page and content recommendations
- A practical next-step plan
MONTHLY · GROW YOUR CONTENT
Connected content package
$100 / month
For businesses ready to expand their useful content, not just revise what already exists. Each month includes three connected deliverables, approved by you before publication.
- One core page for a service, community, location, or niche.
- One related blog post that supports the topic and links to the core page.
- One FAQ section added where it helps answer the next customer question.
A monthly content review guides the next topic. I include useful internal links and accurate schema where it fits the visible content.
Request monthly content →WHITE-GLOVE / CUSTOM
Need a full site or a bigger content program?
I also build custom websites and larger ongoing content systems. The scope and price depend on the site's complexity, number of pages, integrations, and production needs. You'll get a written plan and price before work begins.
The $350 audit is a separate one-time assessment. The monthly package is for new content production. Schema helps describe content; it does not guarantee indexing, rankings, AI citations, or recommendations.
FROM THE BLOG
Field notes from the work
Plainspoken articles on local SEO, useful answers, and connected content.
LOCAL SEO · 6 MIN READHow I build a local content foundationConnect services, areas, real answers, and the next step your customers need. Read the article →COMMON QUESTIONS
Before we start
What do SEO, AEO, and GEO mean?
SEO helps search engines find and understand your pages. AEO focuses on direct answers to useful questions. GEO is often used for work that helps AI systems identify and interpret your business. Accurate content, clear structure, and genuine expertise support all three.
Do I need an audit before monthly content?
I often suggest both. The audit gives a baseline and priorities. If your site is newer or missing core content, starting with the monthly content package may be the better first move.
Who works on my content?
I do. You work directly with me. I don't outsource your content to virtual assistants or publish unreviewed AI copy.
What comes with the $100 monthly package?
One approved core page, one related blog post, and one FAQ section, connected with useful internal links. I review the site each month to choose the next content priority and add appropriate structured data where it accurately reflects visible content.
What will we measure?
When you have access, we can track search impressions, clicks, page engagement, and contact actions. The audit also documents issues we can verify directly.
LET'S TALK
What could your site do better?
Send me your site and a little about the customers you want to reach. I'll help you choose a useful starting point.